If the restaurant you own is accused of using foods that were expired, old, or of really poor quality, your business may end up with a crisis on its hands. If enough people begin complaining about these issues, you will have to make a big decision about how you will handle this crisis. If you do not handle it properly, your business may suffer enough that you are forced to close up shop. On the other hand, if you handle this issue correctly, it may help you save your business. Here are some tips that may help you with this issue.
Honesty Is The Best Policy
Using low-quality or expired food items may not be illegal in your area, but it can be a factor that will push people away from your business. If you are currently in a crisis over this issue, you may want to release a statement regarding the allegations. While it may not be important to list every detail in the matter, it can be extremely helpful if you are honest about what has happened.
You can do this orally to a group of people, or you may want to write up a letter to post in your local newspaper. As you do this, it is important for you to show remorse to your customers, and it is important to take the blame for mishandling the way your restaurant purchased and used food. In addition, you will need to be able to make some promises that you intend on keeping.
Make Promises You Can Keep
No one will want to eat at your restaurant again if they suspect you will continue using the same ingredients as you were caught using. Because of this, you must carefully come up with a plan of what you will change, and you will need to be able to completely follow this plan. You must inform your customers about it, and you should plan on having to prove yourself through the food quality over the next few weeks, months, and even years.
Get The Word Out And Offer Discounts
Finally, you will need to make sure your customers read or hear what you have to say. You may also need to send out coupons to local patrons to offer an incentive for them to try your restaurant again.
One of the best ways to handle a business crisis like is by hiring a company that specializes in crisis communications (like Erica J. Abrams). They will help you handle your problem in the best way possible, and hopefully this will help you save your business.Share